We make association leaders think.
You’ve already seen this.
I’ve already seen this.
Everyone’s already seen this.
But it can’t help but make you smile.
(and John Haydon has some interesting thoughts about what makes it great – hint, it includes WOM – as does the WaPo)
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Andy Sernovitz, Mr. Word of Mouth, will be giving the opening keynote at Thursday’s Buzz 2009. Of course, we’ll be talking WOM marketing. So I give you a Sernovitz quote to get you started thinking about WOM now so you can come prepped with lots of great questions for the rockstar speakers Maddie and Lindy have lined up.
What is WOM marketing?
Just make people happy and give them something to talk about.
(There’s still time to register, by the way….)
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You’ll find out if you join me at Social Media for Associations on July 9.
Check out the lineup:
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Register now to secure your spot at the WOM Slam the preceding evening.
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I wrote a little article for ASAE’s Tech Council E-newsletter, Technoscope, on an IEEE video project which they created to celebrate their 125th anniversary. My article has a bit of background, but you don’t really need it to get it. It’s a simple ide…
April 22nd, 2009 | Maddie Grant | Comments | Continued
So we’re ramping up to ASAE’s Great Ideas Conference in Miami (three words: YAP Miami Vice), and Lindy and I thought it might fun – and useful! – to start a meme.
We were lucky enough that Lindy’s interview with Andy Sernovitz, the master of word of mouth, got picked for the cover…
February 10th, 2009 | Maddie Grant | Comments | Continued
As you know I am a huge fan of Nina Simon, who pens Museum 2.0. Lindy and I finally got to meet her last week (we’re doing a pre-conference workshop with her for WebWise 2009, a techy conference for museum and library folks in DC), and it was instant connection.…
January 23rd, 2009 | Maddie Grant | Comments | Continued
Whoo hoo! Check out Lindy’s awesome interview of the Master of Word of Mouth Marketing, Andy Sernovitz, which just happens to be the cover article in January’s Associations Now.
Want more? Don’t forget to bookmark our WOM bibliography. Got suggestions for links to add? Let us know in the comments…
January 5th, 2009 | Maddie Grant | Comments | Continued
Best. Holiday. Gift. Ever. There it is. The little interview I did with Andy Sernovitz is this month’s cover story in Associations Now. I haven’t been this excited since Santa brought me my first Cabbage Patch Kid.
Special thanks to Andy for taking the time out of his crazy schedule to chat…
January 5th, 2009 | Lindy Dreyer | Comments | Continued
Three quick thoughts on simplicity.
All three of these small scale efforts struck me as remarkable, easy victories. Each uses the right free tool for the right purpose with good results. It’s all about getting your fans to say WOW. Kudos!
ASHA and Facebook
The American Speech-Language-Hearing Association just surpassed 2,000 Facebook fans. Check out their page. Tweet…
I’m a proponent for a new role for marketers. Part of that new role involves contributing to the work of community building. I’ve blogged about listening as the first step. If you’re listening well, you’re going to identify groups that are springing up around your industry, your association and the ideas…
November 5th, 2008 | Lindy Dreyer | Comments | Continued
This is the groundswell and citizen journalism in action. By sending a tweet or text with the #votereport hashtag (plus other specific ones), you can tell the world how your voting experience is. The data will the be used to show a true picture of the US election nationwide, using…
November 2nd, 2008 | Maddie Grant | Comments | Continued
Today is Blog Action Day.
I had planned to talk about something else today.
I’ve got mixed feelings about the discussions.
Just got this excellent email from NTEN (The Nonprofit Technology Network), after I just renewed last week. So here I am, sharing the NTEN awesome. I do plan to make a donation, although I have something like $27 in the checking account right now so it may have to wait…
October 15th, 2008 | Maddie Grant | Comments | Continued
Call it viral marketing, call it social marketing, call it word of mouth, whatever you call it, this is a HUGE issue in association management.
Sherri Jacobs, of McKinley Marketing, recently wrote an article on this topic for ASAE’s Membership Developments enewsletter, and there’s an experiment in Word of Mouth marketing…
October 1st, 2008 | Elizabeth Engel | Comments | Continued
Hey thanks Elizabeth! Believe it or not, NTENMan was a last minute idea we came up with at our staff ...
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