As promised, slides from Caroline Fuchs and my presentation at yesterday’s DMAW Association Day:
Web and eMarketing Presentation – DMAW Association Day 2009
View more presentations from Elizabeth Engel.
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social media
Web and e-Marketing DMAW Slides
12 for 12K – Using Social Media for Social Change
One of the big problems in social media is that it encourage shallow connections. I was at a conference about a year ago where I heard a speaker complaining about the fact that their 35K FB friends didn’t donate any money, and they didn’t really know what else to do with them. People are happy to “fan” your page or install the Causes app, but they don’t actually *do* anything for your organization.
12 for 12K aims to change that.
The group seeks to combine social media awareness and fund-raising to change the lives of millions worldwide. The goal is to raise awareness and funds for 12 charities over the course of 2009, with a new charity being supported every month – 1 charity a month for 12 months, $12K a month.
How are they doing it? Word of Mouth (which I’m helping with by this post :)
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What relevance isn’t
We need a different leadership point of view.
October 16th, 2009 | Jeff De Cagna | Comments | Continued
Learn about the mobile opportunity
A recent interview and an upcoming webinar!
October 4th, 2009 | Jeff De Cagna | Comments | Continued
Multiple RSS Feeds on Multiple Facebook Pages
We’ve talked recently about how to publish your Twitter updates to Facebook Page or personal Profile page. Now here’s a new Facebook application that can take your RSS-to-Facebook to a whole new level. Do you want to post the content from several different blogs and social networks to your organization’s Facebook Page, and add a news alert feed for your cause’s keywords, too? No problem. And let’s say you want to “mix and match” — to post RSS feeds ‘A’, B’, and ‘C’ to your personal Profile; and post…(read more)
Non-profit Communications: Which Media to Use?
Earlier this week, Beth Kanter wrote about how to translate social listening into good twitter conversation that supports your objectives , riffing on David Lipscomb ’s Social Messenger Framework — one of the communications planning tools that he’s made available at RedPen21.com . One document that caught my eye in particular was Lipscomb’s Media Selection Map , designed to help you figure out which communications channels — offline and online — to choose for a particular purpose. It all starts with…(read more)
What I’m Reading
- John Haydon on why traditional marketing execs want social media plans to fail.
- Andy Sernovitz reminds us all to calm down and breathe.
- An interesting take on the health care reform debate from the small business perspective.
- Forget “innovation” – think awesomeness. (Thanks to JNott for the link.)
- Guy Kawasaki on using Evernote. I’ve got it and learning how to use it is on my perpetual “to do” list – maybe this will spur my own interest in learning a new piece of software.
- The FCC endorses net neutrality. FINALLY! (This has been a pet issue for me since my days at CoSN).
- Still working my way through the latest issue of Technology Review (the annual TR35), Julia Child’s My Life in France, and Groundswell. It’s a good thing I have some business travel coming up – maybe I can get through a few of these!
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Non-profit Website or Non-profit Blog?
Think a blog is just another name for a online journal, not really suitable for a serious non-profit organization? Think again! A blog can be whatever you want it to be. In fact, the main differences between a website and a blog are in the technology behind the scenes, and how your visitors interact with your content….(read more)
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