I have begun the review of the raw data from the Membership Marketing Benchmarking Survey that we launched this spring. We had over 400 survey participants.From my initial review of the data there are many surprises and confirmations of what I expected…
June 12th, 2009 | Tony Rossell | Comments | ContinuedMembership Acquisition
Five Strategies for Picking the Best Marketing Lists
Smart direct marketers will agree that whom you target with your promotion is the single biggest factor in the success or failure of your efforts.In direct marketing, the ‘who’ is defined by the mailing and email lists—and the selects within those li…
May 15th, 2009 | Tony Rossell | Comments | Continued
Encouragement to Innovate and Strengthen Membership
As you may have gathered by reading this blog, I am an optimist. So amidst all of the negative data that we see circulating, I thought I would point out a couple of positive perspectives.
Let me start with an interesting factoid that I came across the other day. What decade…
January 19th, 2009 | Tony Rossell | Comments | Continued
Cut Budgets without Cutting Marketing
Many organizations are feeling the pressure to cut membership marketing budgets these days. I have argued on this blog with that mind set, but today I want to give a very practical tip on how to cut your budget and not cut any of your marketing activities.
Here is how.
When…
January 7th, 2009 | Tony Rossell | Comments | Continued
It is the Best of Times!
Eighty percent of marketing is very logical. However, twenty percent of it is counter intuitive. Understanding the counter intuitive aspects of marketing is what often determines success.
November 13th, 2008 | Tony Rossell | Comments | Continued
Here is an example of a non-logical truth. The best time to acquire new members can be during an economic downturn.
Yes, you read that…
Ten Top Membership Acquisition Offers
Many of us are enjoying watching the Olympics with the “thrill of victory and the agony of defeat”. But at least one marketer is frustrated with the amount spent on the TV ads without ROI.
August 19th, 2008 | Tony Rossell | Comments | Continued
Denny Hatch writes in Target Marketing, “Nothing—nothing!—bugs me more than advertising writers who call TV ads…
Maddie - I'm glad you got a google, er, giggle out of that post. Thanks! 
Thanks for including me in this list. I am very flattered. (You've put me in good company.) 
Like electricity, the Web is everywhere and changes everything, But the one thing it can't deliver is freedom. 
Thanks, Maddie! Have a great weekend. 
The best ideas always come from the field! Teresawww.dailyvoicemaildealio.comYour Virtual Retail Coach! 
