Smart direct marketers will agree that whom you target with your promotion is the single biggest factor in the success or failure of your efforts.In direct marketing, the ‘who’ is defined by the mailing and email lists—and the selects within those li…
May 15th, 2009 | Tony Rossell | Comments | ContinuedGrowth Strategy
The Conversation Continues: What is the One Thing Most Needed in Association Marketing?
I continue to be intrigued with the question, “What is one thing that an association marketing team must do, if nothing else?” As I mentioned in my last post, Associations Now magazine asked me and several others to answer that question in the May …
May 8th, 2009 | Tony Rossell | Comments | Continued
Growing Membership in a Recession
Is it crazy to talk about membership growth in the midst of a recession? Not if you look at the success of the organizations I highlighted in my February, Associations Now article, The Upside of Down. In fact “right now is perhaps the best time in re…
February 27th, 2009 | Tony Rossell | Comments | Continued
Sign Up for a Free Membership Marketing Webinar
Over the past few months, you have read a lot in this blog about membership marketing during a recession. Well I have been asked by Socious to put these thoughts together into a webinar that they are sponsoring.Appropriately, the webinar is titled, “…
February 17th, 2009 | Tony Rossell | Comments | Continued
Encouragement to Innovate and Strengthen Membership
As you may have gathered by reading this blog, I am an optimist. So amidst all of the negative data that we see circulating, I thought I would point out a couple of positive perspectives.
Let me start with an interesting factoid that I came across the other day. What decade…
January 19th, 2009 | Tony Rossell | Comments | Continued
Does the Washington Post have the Full Story?
The Washington Post headlined the struggles of associations today on the front page of the Business Section. The article presented a pretty dire story faced by many associations. The Post says,
“Reflecting the economic turmoil of the industries they represent, many national trade associations based in Washington are hemorrhaging members who either…
December 15th, 2008 | Tony Rossell | Comments | Continued
It is the Best of Times!
Eighty percent of marketing is very logical. However, twenty percent of it is counter intuitive. Understanding the counter intuitive aspects of marketing is what often determines success.
November 13th, 2008 | Tony Rossell | Comments | Continued
Here is an example of a non-logical truth. The best time to acquire new members can be during an economic downturn.
Yes, you read that…
Another Good Example of Group Membership
Last week I wrote advocating offering group or bulk memberships. This membership packaging system comes in a number of variations.
One package I have come across that I like is offered by APICS The Association for Operations Management. Their web site describes the group and enterprise membership package this way.
August 4th, 2008 | Tony Rossell | Comments | Continued
Selling Memberships 1,000 Members at a Time
I wanted to share a story today that my friend Chris Bluhm, Chief Operating Officer, of The American Occupational Therapy Association (AOTA) gave me permission to share with you.
Over the past several years, Chris and his colleagues have established the AOTA National Partnership Program. As part of the benefits, the…
July 30th, 2008 | Tony Rossell | Comments | Continued
Staying the Course during the Tough Times in Membership Marketing
In its annual survey, Direct magazine found that 45% of responding companies projected to increase their direct marketing spending this year while only 7% planned to decrease marketing spending. This was despite the fact that only 25% of responders anticipated their direct marketing margins to increase this year.[1]
June 17th, 2008 | Tony Rossell | Comments | Continued
In other words,…
hi i read... and email lists is the single biggest mistake in membership recruitment. In any given outreach 
Posterous rocks! :-) 
thaaaaanks http://forum.r1o1.com/ 
