Come experiment with us! A bunch of bloggers/trouble makers in the association community who could not attend ASAE’s Great Ideas Conference are meeting up by Tinychat today to talk about all the learning we’re missing out on. Here are the details:
#Ideas10 Chat for Virtual Attendees
TODAY! at 1:15 ET (11:15 MT)
Here’s what we’re planning to talk [...]
Lindy Dreyer
#Ideas10 chat for virtual attendees today
Quick! Take the Membership Marketing Benchmarking Survey
If you haven’t already, hop on over to Tony Rossell’s blog and follow the link to take the 2010 Membership Marketing Benchmarking Survey. Today and tomorrow are your last chance to participate. Last year’s survey produced an interesting snapshot of how association execs view their membership marketing effectiveness, including some interesting findings about which marketing [...]
March 2nd, 2010 | Lindy Dreyer | Comments | ContinuedSEO confession: even we can do better
We haven’t been paying enough attention to our SEO. That’s right. We SocialFish– who know more than enough to be dangerous on the search engine optimization front–have been seriously slacking. We even got a note from someone who said we weren’t coming up for “SocialFish.” How does that happen? (Answer: an unfortunately placed <no follow> [...]
February 19th, 2010 | Lindy Dreyer | Comments | ContinuedMailchimp Introduces Geolocation for Email
This is kind of a big deal. In a perfect world, we’d have clean email lists that include location data for each address. But my world is not perfect, and I’m guessing I’m not the only one. So when Mailchimp announced that they’ve enabled geo tracking in their latest release, I pretty much did the [...]
February 8th, 2010 | Lindy Dreyer | Comments | ContinuedGearing up for #Tech10
Maddie and I are getting ready for #tech10–the ASAE Technology Conference happening next week. Or, at least, we’re getting ready to get ready for #tech10. How did February sneak up on me? So…here’s what the SocialFish will be getting into while we’re at the conference next week.
Our Session(s)
RUTI Volunteer Town Hall: Building, Launching and [...]
Whitepaper tips on building capacity
Building Social Media Capacity
8 steps from our new whitepaper
SocialFish Food Tips
These tips were originally sent in our kinda monthly email newsletter, SocialFish Food. Here’s the original email. Here’s how to subscribe.
Here is an excerpt from our new, free whitepaper, Social Media, Risk, and Policies for Associations. The purpose of the paper is to help folks [...]
Going Viral isn’t Marketing…
…it’s advertising. Or maybe PR. And there’s a lot of luck involved.
“Viral marketing” has become such a buzzword, with so many vendors promising “viral results”–ugh. Would it be great to create the next Pink Gloves Dance and be featured on national news outlets? Sure. Would it raise a ton of awareness? Yes. And if that’s [...]
Build a better filter…keyword basics
“It’s not information overload. It’s filter failure.” -Clay Shirky
Listening through the social web is one of the core skills that we all need to develop. I’ve been doing it for years, and yet I’m always thinking up a better way, a more useful keyword, or an improved lens.
I challenge everyone reading this post to get [...]
Preparing Speakers for Audience 2.0
Maddie recently wrote a post about Tweckling (Twitter heckling) and Maggie McGary left a great comment with a link to Dana Boyd’s personal experience as a speaker at Web2.0 Expo. Lisa Junker also picked up Dana’s post on Acronym. Dana had some very specific, preventable issues that conference organizers can learn from, and I think [...]
December 2nd, 2009 | Lindy Dreyer | Comments | ContinuedClarity and your social media team
Following up on Maddie’s 10 steps for building an internal social media team, and my little clarity over control post, here’s a little something for all you visual people.
On the top, you see what happens when an organization sets up their social media team as the gatekeepers of all online social interactions. Below that is [...]
October 29th, 2009 | Lindy Dreyer | Comments | ContinuedRant Alert: Forget Perfect
My other half likes to say “don’t let the perfect be the enemy of the good.” He picked the phrase up from a senior executive in his organization. So here’s my little rant for the week.
Forget trying to find the perfect technology tool for your organization’s social media needs–you’re procrastinating. When the tool finally comes [...]
October 13th, 2009 | Lindy Dreyer | Comments | Continued5 Ways Clarity Can Replace Control
It’s one of the things Clay Shirky said at ASAE09–control is a thing of the past. Clarity should be the goal for today. Clarity and control are not new topics among some of my favorite association blogs. Still, the way Clay Shirky framed the issue was, well, very clear. Scott Briscoe talks a little about [...]
October 7th, 2009 | Lindy Dreyer | Comments | ContinuedCrowdsourcing ASAE Marketing Insights
Fresh on the heals of the latest Associations Now crowdsourcing experiment, the ASAE marketing section is trying it for their Marketing Insights eNewsletter. Be among the first to suggest and vote on topics you want to see covered in Marketing Insights. Volunteer five minutes for the marketing section right now. You know you want to.
Not [...]



