We make association leaders think.
Earlier this week a person who attended one of my recent speaking sessions on social media e-mailed to ask me a question about converting his organization’s Web site over to blogging software. As I was writing back, I realized that when I speak I always advocate using blogging software, but I haven’t really written much [...]
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September 24th, 2009 | Jeff Cobb | Comments | Continued
It’s the $64,000 question these days (for those who remember media back in the days before it got social): How do you know that all those bucks you plow into blogs, and Twitter, and Facebook are doing anything for you? And for that matter, how clear are you about how much you are actually spending [...]
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September 16th, 2009 | Jeff Cobb | Comments | Continued
Like many people (based on quite a bit of searching), I am becoming increasingly frustrated with Facebook. For the past few days, what has really gotten to me is the way that Facebook pages work.
Here’s the rundown:
It is possible to create a “fan” page in Facebook that enables you to promote an individual or organizational [...]
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September 4th, 2009 | Jeff Cobb | Comments | Continued
You could rack up a pile of debt attending a top notch MBA program and then try to land a job in a classic product management position somewhere like Proctor & Gamble
Or, you could fork over thousands to an Internet marketing “guru” like Jeff Walker to get access to his formula.
Or you could buy Dave [...]
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September 2nd, 2009 | Jeff Cobb | Comments | Continued
Teaching Sells, a program developed by Copyblogger Brian Clark, re-opened today. And while I don’t tend to use Hedgehog & Fox as a site where I promote third-party products or post ads, there are a couple of reasons I can’t let this one pass without mention.
First, the Teaching Sells program falls squarely in the area [...]
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August 24th, 2009 | Jeff Cobb | Comments | Continued
Search engine optimization (SEO) is not really the core focus of my work, but I do quite often help clients with improving search results and traffic for their Web sites. The process can be incredibly clarifying, because it goes straight to the heart of creating value and connecting it with a market.
Here’s why:
1. SEO begins [...]
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August 21st, 2009 | Jeff Cobb | Comments | Continued
How many times have you visited a Web site, poked around a bit, and then left when you were presented with a form to “sign up” for something? It must happen millions of times every day. Lost opportunities scattered all over the information highway.
Many organizations, if they are even aware of the issue, will assume [...]
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August 13th, 2009 | Jeff Cobb | Comments | Continued
I speak quite a bit on social media and marketing, with an emphasis on simple, practical steps that organizations can take to benefit from the social Web. Like many who speak and write on this topic, I emphasize “listening” first – tapping into the conversations already out there on the Web that might be relevant [...]
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July 30th, 2009 | Jeff Cobb | Comments | Continued
Remember those old Palmolive commercials with Madge the Manicurist? If you are old enough, you almost certainly do. They were probably one of Palmolive’s more memorable campaigns. The gist is that Palmolive is such a mild dishwashing soap that it not only doesn’t cause “dishpan hands” it actually helps prevent them. “You’re soaking in it,” [...]
July 22nd, 2009 | Jeff Cobb | Comments | Continued
Owing to a massive server failure at Bluehost (a hosting company I most definitely do not recommend!), I am in the process of restoring www.jeffthomascobb.com and the Hedgehog & Fox blog. Apologies for the inconvenience. Things are starting to get back to normal here, but it may be another week or so before you [...]
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July 18th, 2009 | Jeff Cobb | Comments | Continued
Even if you are not particularly interested in association professional development activities, you may still want to tune into this post. In it, I give a high level overview of how we created a digital “product” (in this case, a free one) out of an American Society of Association Executives “virtual lunch” phone conference and [...]
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July 11th, 2009 | Jeff Cobb | Comments | Continued
I wrote about Twitter in one of my recent newsletters and have also lobbied to try out using a hashtag (#asaepd) as part of the ASAE Professional Development Council lunch that will take place later today. So, when I saw the excellent Slideshare presentation on Twitter that Jane Hart recently put together, it seemed like [...]
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July 10th, 2009 | Jeff Cobb | Comments | Continued
A brief note to readers particularly interested in association e-learning: I had the pleasure recently of talking with Ellen Behrens, of the aLearning Blog, about her new book on association e-learning, aLearning: A Trail Guide to Association eLearning. I decided to post this one over on Tagoras. The interview runs about 30 minutes and covers [...]
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July 10th, 2009 | Jeff Cobb | Comments | Continued
A brief note to readers particularly interested in association e-learning: I had the pleasure recently of talking with Ellen Behrens, of the aLearning Blog, about her new book on association e-learning, aLearning: A Trail Guide to Association eLearning. I decided to post this one over on Tagoras. The interview runs about 30 minutes and covers [...]
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July 8th, 2009 | Jeff Cobb | Comments | Continued
Even if you are not particularly interested in association professional development activities, you may still want to tune into this post. In it, I give a high level overview of how we created a digital “product” (in this case, a free one) out of an American Society of Association Executives “virtual lunch” phone conference and [...]
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July 2nd, 2009 | Jeff Cobb | Comments | Continued
hi i read... and email lists is the single biggest mistake in membership recruitment. In any given outreach Video quality is good, I feel this much better to read, and we all can view your expressions. ... Any ...
Posterous rocks! :-) 
thaaaaanks http://forum.r1o1.com/ Thanks, Elizabeth! Glad you're getting something out of the series.