Continuing the conversation we started at Buzz2010 with Olivier Blanchard on social media ROI, I’d like you to take a look at this interesting presentation on Digital ROI by David Berkowitz, which he gave to the Promotion Marketing Association (…

Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your…

   Tripped by risky action.
Today I got a request to do a survey.

From an organization I belong to.
Asked social media questions.
And questions to determine member values.

What was the problem?

Three questions didn’t work.
The survey was not set properly.
Data would be meaningless.

I tried to help.

Shot the staff person in charge an email around 8 AM.
Perhaps she could change [...]

   My sweet Raindrop
It was a lazy Sunday.

I was tired from a week in LA.
Spent Thursday and Friday digging out.
Yesterday road-tripping to see in-laws.

Today was my day.

I slept in late.
Spent the morning chatting on the porch.
Made a scrumptious brunch with Chez James.

By afternoon I was ready for a nap.

James was running an errand.
The room was cool.
The couch [...]

I promised to balance out my sad post (Has ASAE Lost its Mojo?) with a celebratory one, and I’ve seen a few calls for positivity already, so here it is:  the Top Ten Things That Rocked My World at #ASAE10.
These are sort of in chronological ord…

On Saturday of this year’s annual meeting, I facilitated a session on leadership for the Young Association Executive Committee. My main leadership message was that leadership is a SYSTEM capacity, not only a set of individual skills. I figured the re…