We make association leaders think.
The Washington Post headlined the struggles of associations today on the front page of the Business Section. The article presented a pretty dire story faced by many associations. The Post says,
“Reflecting the economic turmoil of the industries they represent, many national trade associations based in Washington are hemorrhaging members who either…
December 15th, 2008 | Tony Rossell | Comments | Continued
I’ve been emailing with Shana Rieger, the social media program manager at InfoComm International. Her story particularly interested me, considering my fascination with self-forming groups. She gave me permission to share this with you.
“We launched our site, InfoComm Community, in June 2008 at our tradeshow. We initially had three eGroups set-up for…November 19th, 2008 | Lindy Dreyer | Comments | Continued
I wanted to share a story today that my friend Chris Bluhm, Chief Operating Officer, of The American Occupational Therapy Association (AOTA) gave me permission to share with you.
Over the past several years, Chris and his colleagues have established the AOTA National Partnership Program. As part of the benefits, the…
July 30th, 2008 | Tony Rossell | Comments | Continued
Can negative membership trends really be turned around through putting membership marketing best practices in place? Can marketing really make a difference even if the value proposition, dues pricing, and product offerings don’t change?
The answer is YES!
Clearly, any non-profit should offer the best value, optimum price and top product that…
June 10th, 2008 | Tony Rossell | Comments | Continued
ASAE and the Center’s Marketing and Membership Conference had some very useful sessions.
I found comments from Dan Rex, Deputy Executive Director and Director of Communications and Marketing for Toastmasters International to be particularly of interest.
He spoke about his organizations global growth and the philosophy that they have followed. Toastmasters “now have…
June 4th, 2008 | Tony Rossell | Comments | Continued
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