Have you seen the Greenville Humane Society’s new website? If not, it’s likely that a dozen friends will share the link with you before this week is over. As a case study in how nonprofits can use “viral” content – to gain attention, to promote a cause, and to call for action – SpaysNotStrays.org is a winner….(read more)

We know that it’s key for non-profits to connect online activities with real-world actions , but the reverse is also true, as a door-to-door fundraising campaign reminded me last week. People need to be able to take action for your cause in a way that is comfortable and convenient for them. Limit their choices — lock your prospects in to a yes-or-no proposition — and you may miss out, not only on a one-time donation but on the chance to build an enduring donor relationship. Here’s the story: Two…(read more)

Great new presentations on social media are coming out almost daily, and many are directed specifically to the needs of non-profits. But it can be time-consuming to search out those that are up-to-date, actionable, and appropriate to nonprofits. Here’s a hand-picked selection of slideshow presentations to get you started. …(read more)

From its grassroots beginnings in 1970, Earth Day has become more than a matter of personal conscience, government policy, or a token nod to public relations. “Sustainable business is good business,” as companies and industry associations are quickly learning….(read more)