brand evangelists

Lindy Dreyer photo

Three victories with free social media tools

All three of these small scale efforts struck me as remarkable, easy victories. Each uses the right free tool for the right purpose with good results. It’s all about getting your fans to say WOW. Kudos!

ASHA and Facebook
The American Speech-Language-Hearing Association just surpassed 2,000 Facebook fans. Check out their page. Tweet…

November 7th, 2008 | Lindy Dreyer | Comments | Continued
Lindy Dreyer photo

Campaign Thinking is Hurting Your Association

.nobrtable br { display: none }About a month ago, I read a post by Ben McConnell on the Church of the Customer blog about Disney closing a hugely popular online community site. The site was conceived as an 18-month campaign with no long-term strategy. I encourage you to read the entire…

June 18th, 2008 | Lindy Dreyer | Comments | Continued

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