Remember those old Palmolive commercials with Madge the Manicurist? If you are old enough, you almost certainly do. They were probably one of Palmolive’s more memorable campaigns. The gist is that Palmolive is such a mild dishwashing soap that it not only doesn’t cause “dishpan hands” it actually helps prevent them. “You’re soaking in it,” [...]

I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements…

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McKinley Matters newsletter is out, as is this month’s Blog Watchdog column. Subscribe to McKinley Matters to get this column and others from the smart people at McKinley Marketing on a monthly basis. As always, I have to say this: I’m a paid freelance…

Thanks Ben, Lisa, Tony and Maddie – not only have you helped me in developing my skillz, but all posted comments to my post about them! Special thanks to Ben for posting my comment on his blog - this is the equivalent of having an essay in a national magazine.…

I could explain what RSS is, but I don’t think I can do any better than this video put together by CommonCraft Show:

I think this is one of the most simplistic explanations of RSS. Next step – pick your feedreader.

I’m playing with google reader right now, but there are a…