I continue to be intrigued with the question, “What is one thing that an association marketing team must do, if nothing else?” As I mentioned in my last post, Associations Now magazine asked me and several others to answer that question in the May …
May 8th, 2009 | Tony Rossell | Comments | Continuedassociaton marketing
Recording of Membership Marketing Webinar Now Online
Several weeks ago, before spring appeared here in Virginia, I presented a webinar titled, Membership Growth Principles: Best Practices in Membership Marketing sponsored by Socious.At the time, I forgot to mention that the webinar recording of the prese…
April 1st, 2009 | Tony Rossell | Comments | Continued
Making Your Marketing Memorable
Psychologists tell us that three of the parameters to help people retain information are Frequency, Intensity, and Duration.
October 10th, 2008 | Tony Rossell | Comments | Continued
So how can you apply these rules to make your marketing more memorable? Let’s take a look at each of them in turn.
Frequency: Marketing is remembered when multiple impressions are received. No we do not…
My Take on a Controversial Blog Post
Controversy is a foundation of blogs. So I was not too surprised when a long time association professional and the writer of the Certified Association Executive blog, Ben Martin, made these revolutionary statements about the usefulness of associations.
To put his comments in context, Ben is a big supporter of social…
July 21st, 2008 | Tony Rossell | Comments | Continued
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