Maddie and I are very excited to announce the release date of our upcoming book, Open Community: a little book of big ideas for associations navigating the social web. It’s out on *drumroll* October 1! Sign up to get an email alert when it comes …
August 23rd, 2010 | Lindy Dreyer | Comments | ContinuedArchive for Lindy Dreyer
I’m a marketing junkie. And I’m a total nerd for association work. I’m also a bit of a techie. That’s quite a combo, right? Perfect for a SocialFish like me. The Association Marketing Springboard started in 2007 as a place for me to record my ideas and grow professionally. Over time, I realized that the biggest marketing opportunities out there are being enabled by technology…and most organizations are missing out! Today, the Springboard is a place for me to pass along the power of marketing techniques that integrate social technologies...and connect with some amazing people along the way.
Is “driving engagement” a cop out?
This post originally appeared on the Buzz blog. Subscribe for regular updates including our special plans for post-Buzz awesomeness.
That’s my big question for Olivier Blanchard. When we talk social media ROI, is engagement enough? I think it&…
Non-Techie Tools Every Organization Needs
Advanced Tools for Organizations
And there’s nothing “techie” about them
You’ve probably seen the emails we’ve sent out with social media tools for listening and sharing. Here are three tools that are more important to or…
5 Tips for National Organizations on Managing Chapters
Tips for Coordinating with Chapters on Social Media
5 ideas your chapters will appreciate
SocialFish Food Tips
These tips were originally sent in our kinda monthly email newsletter, SocialFish Food. Here’s the original email. Here’s how …
Last chance to register for the July 20 Buzz2010 Breakfast!
Just a quick reminder that Buzz2010 will be back at Clyde’s of Gallery Place this coming Tuesday for our program on managing risk with Mark Story, Wendy Harman, and Alex Levit.
The rock star panel–Mark is from the SEC, Wendy is from the Ame…
Become a WOM Supergenius
I’m going to be busy in DC on July 20 with the next Buzz2010 breakfast–the social media risk edition. But since a lot of folks on this blog are into the marketing side of things, and because I really wish I could be in two places at once, I…
July 8th, 2010 | Lindy Dreyer | Comments | Continued
How do you remove roadblocks?
This post is part of our Summer of Buzz series. Register for the next Breakfast on July 20!
At the July 20 Buzz2010 breakfast on social media risk, we’ll hear from Alex Levit. I think we’ve mentioned before that Alex has written a number …
Top Ten Tips for Marketing your Social Media
Tips for Marketing Your Social Media
Ten li’l tid-bits
SocialFish Food Tips
These tips were originally sent in our kinda monthly email newsletter, SocialFish Food. Here’s the original email. Here’s how to subscribe.
Our own Maddie Gr…
Managing Social Media Risk – Up Next at Buzz2010
This post is part of our Summer of Buzz series. Haven’t registered yet? Two more breakfasts to go, what are you waiting for?
Time to look ahead to the next Buzz2010 breakfast on July 20–Managing Risk with Mark Story, Wendy Harman, an…
June 28th, 2010 | Lindy Dreyer | Comments | Continued
New research on association social media and marketing
The 2010 Membership Marketing Benchmarking Report is out, thanks to the gang at Marketing General. Go straight over to Tony’s blog (after you read this ) and check out the top 10 insights from this year’s report. I found the entire report …
June 24th, 2010 | Lindy Dreyer | Comments | Continued
Charlene Li Part 5 – Coping with open leadership
This post is part of our Summer of Buzz series. Haven’t registered yet? Only a few days left!
Here is the final part of Ben Whitford’s interview with Charlene Li. (Here’s part 1, part 2, part 3, and part 4.) In this installment, Charlene talks about the traits of open leadership. Who is an open leader? [...]
Charlene Li Part 4 – Risk and failure
This post is part of our Summer of Buzz series. Register today – seats are going fast! We’d hate for you to miss out!
Ben Whitford’s interview with Charlene Li continues. (Here’s part 1, part 2, and part 3.) In this installment, Charlene talks about the traits of open leadership. Who is an open leader? [...]
Charlene Li Part 3 – Are you an open leader?
This post is part of our Summer of Buzz series. Haven’t registered yet? Don’t delay!
In this third part of Ben Whitford’s interview (here’s part 1, and here’s part 2), Charlene Li talks about the traits of open leadership. Who is an open leader? Does openness need to be a directive from the C-suite, or can [...]
How open does your organization need to be?
This post is part of our Summer of Buzz series. Haven’t registered yet? Don’t delay!
In this second part of Ben Whitford’s interview (here’s part 1), Charlene Li talks about balancing openness and strategy. How open does your organization really need to be? Here’s what Charlene had to say.
Ben: You write that successful open leadership depends [...]
What does Open Leadership mean for Associations?
We’re declaring this Summer 2010 the Summer of Buzz. Therefore, we’ll be reposting here from the Buzz blog some of the coolest blog posts about the topics our speakers will be digging into – the ones we know you’ll be interested in even if you can’t make it to Buzz. The first few [...]
May 27th, 2010 | Lindy Dreyer | Comments | Continued
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