We make association leaders think.
I’m a marketing junkie. And I’m a total nerd for association work. I’m also a bit of a techie. That’s quite a combo, right? Perfect for a SocialFish like me. The Association Marketing Springboard started in 2007 as a place for me to record my ideas and grow professionally. Over time, I realized that the biggest marketing opportunities out there are being enabled by technology…and most organizations are missing out! Today, the Springboard is a place for me to pass along the power of marketing techniques that integrate social technologies...and connect with some amazing people along the way.
Best. Holiday. Gift. Ever. There it is. The little interview I did with Andy Sernovitz is this month’s cover story in Associations Now. I haven’t been this excited since Santa brought me my first Cabbage Patch Kid.
Special thanks to Andy for taking the time out of his crazy schedule to chat…
January 5th, 2009 | Lindy Dreyer | Comments | Continued
I’ve found some valuable links these past couple weeks. Here they are for you in bite-sized chunks.
Demographics of Top Social Networks
Brian Chappell makes comparing demographics across social networks easier. The data is not perfect, but at least you can compare apples to apples.
Jeremiah Owyang gives his demographic report. His numbers seem to…
December 9th, 2008 | Lindy Dreyer | Comments | Continued
Three quick thoughts on simplicity.
Have you seen our new email series? SocialFish Food is all about snack-sized social media tips, delivered to your inbox weekly. We think you’ll like it. The first SocialFish Food had tips on listening. Last week’s had tips on reviving an association blog.
Subscribe to SocialFish Food. It’s free…and delicious.
November 21st, 2008 | Lindy Dreyer | Comments | Continued
I’ve been emailing with Shana Rieger, the social media program manager at InfoComm International. Her story particularly interested me, considering my fascination with self-forming groups. She gave me permission to share this with you.
“We launched our site, InfoComm Community, in June 2008 at our tradeshow. We initially had three eGroups set-up for…November 19th, 2008 | Lindy Dreyer | Comments | Continued
It’s been awhile since I’ve shared some heartbreaking links of staggering genius. You’ll want to check these out.
Online Video
comScore’s recently released numbers on online video. 75% of the US internet audience watches online video. In July alone, Americans viewed more than 558 million hours, an average of 235 minutes per viewer.…
All three of these small scale efforts struck me as remarkable, easy victories. Each uses the right free tool for the right purpose with good results. It’s all about getting your fans to say WOW. Kudos!
ASHA and Facebook
The American Speech-Language-Hearing Association just surpassed 2,000 Facebook fans. Check out their page. Tweet…
I’m a proponent for a new role for marketers. Part of that new role involves contributing to the work of community building. I’ve blogged about listening as the first step. If you’re listening well, you’re going to identify groups that are springing up around your industry, your association and the ideas…
November 5th, 2008 | Lindy Dreyer | Comments | Continued
When it comes to social media–from blogging and using Twitter to learning how to listen online and so much more–nothing can replace hands-on experience. But who has the time and patience to sit down at the computer and figure it all out through trial and error? (Trust me…it’s no fun.)
Enter…
October 29th, 2008 | Lindy Dreyer | Comments | Continued
A couple weeks ago, Maddie and I presented a session called New Rules for Engaging Young Professionals at the DMAW Association Day. It went really well, but enough about us.
I had the pleasure of attending a really great session that day. Wes Trochlil from Effective Database Management and Steve Doran, director of…
October 29th, 2008 | Lindy Dreyer | Comments | Continued
Maddie spoke at the Avectra Roadshow in Washington, DC today. She joined Andy Steggles of RIMS, Ted LaBarbera of AAAA and Rob Miller of Avectra. The session was called What Associations Must Know About Social Networking.
At one point, a very important question came up. To paraphrase…
What do we do when…October 23rd, 2008 | Lindy Dreyer | Comments | Continued
OK…that’s not entirely true. Generation could be several letters, depending on what you call it–X, Y, Z, V, Millenial, Boomer, Silent, Mature…not necessarily in that order.
Rohit Bhargava has a fabulous post entitled Why Only Stupid Marketers Use Age As A Demographic. He says, “Age doesn’t matter. What matters is relevance.”…
October 22nd, 2008 | Lindy Dreyer | Comments | Continued
I received a lot of great comments on my post What should be in your association’s social media plan. One comment from my friend Henri Makembe inspired this post.
October 7th, 2008 | Lindy Dreyer | Comments | Continued
Great post. At what point would you determine whether or not the association needs/should invest into social media? Or do you…
Check out Maddie’s fabulous interview with Amy Goodman from The Magazine Group’s Engage e-newsletter series.
My favorite quotes:
“Twitter is very useful for pushing out the contents of an association’s blog, for example, or for informing people about a publication that has just come out…”
“People do expect you to have a personal voice,…
October 2nd, 2008 | Lindy Dreyer | Comments | Continued
You want people to use your association’s new online community and social network? Let’s walk a mile in your member’s shoes.
Just like there are stages for welcoming a new member who joins your association, so are there stages for welcoming a member who joins your online community for the first…
October 1st, 2008 | Lindy Dreyer | Comments | Continued
Done (just love having a to-do checked off so quickly). Thanks. Now to practice writing that on checks ;) 
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