The 2010 Membership Marketing Benchmarking Report is out, thanks to the gang at Marketing General. Go straight over to Tony’s blog (after you read this ) and check out the top 10 insights from this year’s report. I found the entire report well worth the read.

There is some good data in the report about association adoption of social media. 92% of associations surveyed are using social media in one form or another, with Facebook being the most popular platform. Interestingly, inhouse strategies like listservs and private social networks are perceived as most effective for membership marketing–presumably by helping with member engagement and retention. I believe that perception will evolve as association marketers become more intentional about driving word of mouth online, and more savvy with measurement. Afterall, word of mouth is at the top of the list for how prospective members become aware of the organization, followed by the association website in the number two position. WOM + WEB = SOCIAL WEB

In terms of adoption, check out this chart showing the types of social media organizations are using. If you like this, there’s more where this came from.

Originally posted @ SocialFish