This is kind of a big deal. In a perfect world, we’d have clean email lists that include location data for each address. But my world is not perfect, and I’m guessing I’m not the only one.  So when Mailchimp announced that they’ve enabled geo tracking in their latest release, I pretty much did the happy dance right on the spot.

How do they do it? Basically, they are able to track IP addresses for people who interact with you during the double opt-in process, by opening your email and displaying images, or by clicking on a link in your email. Is it perfect? No. But it’s a huge step better than nothing. And overtime, it might even be more accurate for non-members than the information we collect at opt-in–afterall, people move, but they probably aren’t going to update their subscriptions if they haven’t changed their email address.

Another cool perk of the geo tracking is something Mailchimp is calling “Time Warp.” Basically, the system will automagically deliver your message at the time you choose, regardless of time zone. Whoa. Can I get an w00t w00t!

Originally posted @ Association Marketing Springboard (Now SocialFishing)