Now.

At least make it easy to give.

• Got another email solicitation.
• From a foundation wanting money.
• I was turned off with a single glance.

I could barely read their message - literally.

• (No, it wasn’t my flu acting up.)
• They used black font on a dark blue background.
• Had to strain to distinguish words - impossible if color blind.

The headline was a garish contrast.

• A warm brown on the deep blue.
• But really amped up.
• The letters almost wiggled when I looked at them.

Even worse…

• The link to giving was a normal blue link.
• On the deep blue background.
• Nearly invisible without the underline.

They let their design get in the way of success.

• The deep blue is their logo blue.
• Nice in a graphic.
• And donation repellent used as background in the email.

They probably won’t pull much with this ask - and blame the poor economy.

Makes me think of chapter leaders…do you make it easy to give to your chapter?

Originally posted @ Cynthia D'Amour on Leadership and Life