You Want My Money
December 21st, 2009 • Related • Filed Under
Now.
At least make it easy to give.
- Got another email solicitation.
- From a foundation wanting money.
- I was turned off with a single glance.
I could barely read their message – literally.
- (No, it wasn’t my flu acting up.)
- They used black font on a dark blue background.
- Had to strain to distinguish words – impossible if color blind.
The headline was a garish contrast.
- A warm brown on the deep blue.
- But really amped up.
- The letters almost wiggled when I looked at them.
Even worse…
- The link to giving was a normal blue link.
- On the deep blue background.
- Nearly invisible without the underline.
They let their design get in the way of success.
- The deep blue is their logo blue.
- Nice in a graphic.
- And donation repellent used as background in the email.
They probably won’t pull much with this ask – and blame the poor economy.
Makes me think of chapter leaders…do you make it easy to give to your chapter?
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Originally posted @ Cynthia D'Amour on Leadership and Life
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hi i read... and email lists is the single biggest mistake in membership recruitment. In any given outreach 
Posterous rocks! :-) 
thaaaaanks http://forum.r1o1.com/