About the Author

Mickie Rops, CAE is an advisor to associations on knowledge and credentialing strategy. She’s the author of several publications, including The Certification Toolkit and the much-talked-about book, We Have Always Done It That Way: 101 Things About Associations We Must Change.

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Webinar Marketing

December 10th, 2009 • Related • Filed Under

If your organization markets Webinars (live and/or recorded) – whether you sell them or use them as a freebie to attract prospects and educate members, customers, or volunteers - take some time to complete an online survey launched by Jebb Cobb at Tagoras.

Respondents will get a summary of the data and will be entered in a drawing to win an Amazon Kindle!

Here's the link: http://www.surveymonkey.com/s/8X6R9M3

More details:

* It should be completed by the person in your organization who knows the most about your Webinars. If at all possible, only one person in your organization should submit a survey.

* It is a relatively substantial survey designed to collect substantive information, but it should not take more than 8 to 12 minutes to complete.

* The data to be collected covers things like how organizations promote their Webinars, how they price them, how they decide which Webinars to produce, typical length, how effective their marketing is, etc. It should be quite valuable to any organization serious about Webinars.

Originally posted @ Beyond Certification