Build a better filter…keyword basics
December 4th, 2009 • Related • Filed Under
“It’s not information overload. It’s filter failure.” -Clay Shirky
Listening through the social web is one of the core skills that we all need to develop. I’ve been doing it for years, and yet I’m always thinking up a better way, a more useful keyword, or an improved lens.
I challenge everyone reading this post to get back to basics this week, and improve your keyword searches. That means using operators like AND and OR. It means negating certain words. You might try searching in a specific site or user. There are lots of little tricks to brush up on. To help and inspire you, here are two resources from two important listening posts: Google Search and Twitter Search.
Originally posted @ Association Marketing Springboard (Now SocialFishing)
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