About the Author

I’m a marketing junkie. And I’m a total nerd for association work. I’m also a bit of a techie. That’s quite a combo, right? Perfect for a SocialFish like me. The Association Marketing Springboard started in 2007 as a place for me to record my ideas and grow professionally. Over time, I realized that the biggest marketing opportunities out there are being enabled by technology…and most organizations are missing out! Today, the Springboard is a place for me to pass along the power of marketing techniques that integrate social technologies...and connect with some amazing people along the way.

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Build a better filter…keyword basics

December 4th, 2009 • Related • Filed Under

“It’s not information overload. It’s filter failure.” -Clay Shirky

Listening through the social web is one of the core skills that we all need to develop. I’ve been doing it for years, and yet I’m always thinking up a better way, a more useful keyword, or an improved lens.

I challenge everyone reading this post to get back to basics this week, and improve your keyword searches. That means using operators like AND and OR. It means negating certain words. You might try searching in a specific site or user. There are lots of little tricks to brush up on. To help and inspire you, here are two resources from two important listening posts: Google Search and Twitter Search.

Originally posted @ Association Marketing Springboard (Now SocialFishing)