About the Author

 Cynthia D

Cynthia D'Amour is the founder of the Chapter Leaders Playground and a leadership strategist with People Power Unlimited. She's the author of several books including How to Turn Generation Me into Active Members of Your Association and Go Team Go! Leading Today's Volunteers to Victory. Cynthia is a frequent speaker for ASAE and at leadership conferences.

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Just Trust Me…

   Next!

Got an email promotion for a webinar.

  • Offered by an association I belong to.
  • 90-minutes long.
  • Almost $200 to attend.

Hmmm…

  • The headline grabbed me.
  • The program description spoke my language.
  • I was intrigued.

The speaker was…

  • Unknown.
  • Not as in not famous.
  • As in not listed.

What am I supposed to do?

  • Trust them to have someone fantastic?
  • Competent?
  • A canned program?

Is this webinar is worth $200?

  • A marketer wrote the description.
  • Will the speaker deliver?
  • It matters at this price.

No speaker named was a deal breaker for me.

  • I can’t trust I’ll be blown away.
  • Learn what I need.
  • Bummer!

Attending was a no-brainer – if I knew I’d get what they promised.

Makes me think of chapter leaders…do you lose attendance at events by not giving enough information?

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