Just Trust Me…
November 5th, 2009 • Related • Filed Under
Next!
Got an email promotion for a webinar.
- Offered by an association I belong to.
- 90-minutes long.
- Almost $200 to attend.
Hmmm…
- The headline grabbed me.
- The program description spoke my language.
- I was intrigued.
The speaker was…
- Unknown.
- Not as in not famous.
- As in not listed.
What am I supposed to do?
- Trust them to have someone fantastic?
- Competent?
- A canned program?
Is this webinar is worth $200?
- A marketer wrote the description.
- Will the speaker deliver?
- It matters at this price.
No speaker named was a deal breaker for me.
- I can’t trust I’ll be blown away.
- Learn what I need.
- Bummer!
Attending was a no-brainer – if I knew I’d get what they promised.
Makes me think of chapter leaders…do you lose attendance at events by not giving enough information?
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