About the Author

 Cynthia D

Cynthia D'Amour is the founder of the Chapter Leaders Playground and a leadership strategist with People Power Unlimited. She's the author of several books including How to Turn Generation Me into Active Members of Your Association and Go Team Go! Leading Today's Volunteers to Victory. Cynthia is a frequent speaker for ASAE and at leadership conferences.

See All Posts by Cynthia D'Amour

You Left My Heart on the Cutting Room Floor

   Bad move!

Got an email from an organization I belong to.

  • A fundraising appeal.
  • Tells me all the things we are selling.
  • And hopes they can count on my support.

The email…

  • Gives me deadlines.
  • Urges me to sell to anyone with a pulse.
  • Thanks me for my time and effort.

Where is the appeal to my heart?

  • Totally missing.
  • This group does amazing work in the community.
  • Funded in large part by the above efforts.

There was not a word…

  • Of the difference we’ll be making.
  • The kids who will get a chance.
  • The lives that will be changed.

When I give money I want it to matter.

  • I don’t care about goals.
  • I don’t care about the products sold.
  • (I’d rather cut a check than get more of the same stuff I’ve had to buy for years.)

Not feeling inspired to put on my selling hat - maybe next year?

Makes me think about chapter leaders…do your members know why what you are asking them to do matters?

Originally posted @ Cynthia D'Amour on Leadership and Life

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