“We need new choices.”

I’m thinking this is the perfect mantra for association leaders as we approach 2010.  Associations face complex challenges, and the current options for tackling them don’t really inspire too much confidence in our ultimate success.  Not only do we need to think about our problems in new ways, but we literally need different strategies for solving them.  In other words, we need new choices.

Tim Brown’s excellent new book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, is all about how mindset and approaches of design thinking can help all organizations create new choices.  We had a terrific conversation about the nature of design thinking, the “new social contract,” and what makes IDEO a remarkable company.  Listen to our conversation, then go out and buy this book!

This podcast (22.5 MB download) is just over 24 minutes in length.  Please e-mail me if you have any comments, questions and suggestions for future guests.  And please don’t forget to follow me on Twitter!

Download audio file (timbrown.mp3)

Links mentioned during the podcast

+Stanford d.school

+IDEO’s Human-Centered Design Toolkit

Originally posted @ Principled Innovation LLC