12 for 12K – Using Social Media for Social Change
One of the big problems in social media is that it encourage shallow connections. I was at a conference about a year ago where I heard a speaker complaining about the fact that their 35K FB friends didn’t donate any money, and they didn’t really know what else to do with them. People are happy to “fan” your page or install the Causes app, but they don’t actually *do* anything for your organization.
12 for 12K aims to change that.
The group seeks to combine social media awareness and fund-raising to change the lives of millions worldwide. The goal is to raise awareness and funds for 12 charities over the course of 2009, with a new charity being supported every month – 1 charity a month for 12 months, $12K a month.
How are they doing it? Word of Mouth (which I’m helping with by this post :)
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