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Rebecca Leaman is a writer, editor, beekeeper, and technology enthusiast. She is the primary writer at Wild Apricot non-profit technology blog and team member at AssociationJam.org.

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Non-profit Communications: Which Media to Use?

Earlier this week, Beth Kanter wrote about how to translate social listening into good twitter conversation that supports your objectives , riffing on David Lipscomb ’s Social Messenger Framework — one of the communications planning tools that he’s made available at RedPen21.com . One document that caught my eye in particular was Lipscomb’s Media Selection Map , designed to help you figure out which communications channels — offline and online — to choose for a particular purpose. It all starts with...(read more)

Originally posted @ Wild Apricot Blog main feed

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