Non-profit Communications: Which Media to Use?
September 24th, 2009 • Related • Filed Under
Earlier this week, Beth Kanter wrote about how to translate social listening into good twitter conversation that supports your objectives , riffing on David Lipscomb ’s Social Messenger Framework — one of the communications planning tools that he’s made available at RedPen21.com . One document that caught my eye in particular was Lipscomb’s Media Selection Map , designed to help you figure out which communications channels — offline and online — to choose for a particular purpose. It all starts with...(read more)
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