What Makes a Successful Online Community?
March 17th, 2009 • Related • Filed Under
A successful online community can pay off in increased word of mouth (35%), more brand awareness (28%), bringing new ideas into the organization faster (24%) and greater customer loyalty (24%), according to the 2008 Tribalization of Business study by Beeline Labs, Deloitte, and the Society for New Communications Research, which surveyed more than 100 business with online communities. That the greatest value of an online community lies in “communications-based objectives” — in forging bonds between...(read more)

Originally posted @ Wild Apricot Blog




