There are some areas – in my estimation -- where associations and non-profits dramatically outperform for profits. This is especially true in the area of relationship marketing. Associations understand the paramount importance of the membership relationship.

However, it is my observation compared to for profits, associations lag behind the corporate world in online marketing. I think the research that I reported on in my last post confirms the lack of successful adoption of online marketing tools for associations. Associations reported that they were having the least marketing success with this channel.

That is why, my firm, Marketing General, Inc. (MGI) is very pleased to announced a merger with Revolve Marketing. Revolve will become the online marketing division of MGI. Here is a copy of the press release.

Revolve Marketing has served for profit companies in the real estate, tourism, and leisure industries over the past decade building eye popping online tools to acquire and cultivate new customers. These online tools – including paid search, ad networks, link building, and social media connected to microsites with trigger marketing database applications -- have become their clients’ most cost effective channels for customer acquisition. Revolve will continue to serve their current clientele, but now through MGI will use these tools to help associations acquire and retain more members and generate more attendance at conferences and meetings.

If you would like to learn more or have any questions, please feel free to contact me directly.

Originally posted @ Membership Marketing Blog