Better Non-Profit Websites to Increase Online Donations: Usability Report
March 30th, 2009 • Related • Filed Under
In 2008, non-profits and charities collected about 10% of their donations online, according to a survey by Target Analytics, but usability expert Jakob Nielsen says the amount of money collected online could be much higher — with improved website design and content that answers the donors’ real questions. To discover how non-profit websites could encourage more donations, Nielsen looked at user behavior on 23 websites of large and small non-profit groups representing a wide range of causes from animal...(read more)
Originally posted @ Wild Apricot Blog
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