To follow up briefly on my previous post about content marketing, here are links to a recorded version of the session I mentioned with Joe Pulizzi and Newt Barrett. It runs roughly an hour and is well worth a listen.

• DOWNLOAD -> http://marketingmarshall.com/recommends/getcontent2

** NOTE: this link will lead to a blank page and open a pop-up box for you to click save and download the mp3 to your computer. please BE SURE your pop-up blockers are turned off **

• STREAMING -> http://authorteleseminars.com/audio/getcontent2.mp3

Also, I thought I’d point out a handful of recent blog posts that complement this well.

First, have a look at Brian Clark’s recent post on How to Market to Generation “G” where “G” stands for “generosity” rather than a particular time period. (Brian was also part of the teleseminar referenced above and is one of the masterminds behind Teaching Sells.)

Next, check out Rick Burnes,an inbound marketing manager at HubSpot, on Why Every Company is a Media Company.

Finally, Valeria Maltoni had a post yesterday on interaction and analysis that I think provides a nice balance to the above pieces on content.

Digest all of this, and you will be wll on your way.

JTC
Hedgehog & Fox

P.S. - Follow me on Twitter at http://twitter.com/jtcobb

Originally posted @ Hedgehog & Fox