About the Author

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Tony Rossell serves as the senior vice president of Marketing General, Inc. in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Contact Tony at 703-706-0360 or at Tony@marketinggeneral.com.

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Growing Membership in a Recession

Is it crazy to talk about membership growth in the midst of a recession? Not if you look at the success of the organizations I highlighted in my February, Associations Now article, The Upside of Down. In fact “right now is perhaps the best time in recent memory to acquire new members. And organizations that are taking advantage of this are seeing remarkable returns”. How are they going about achieving these results? View my webinar presentation on this topic below or with this link to discover the four key areas of expertise you and your organization need for membership growth.

Originally posted @ Membership Marketing Blog

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