About the Author

 Lindy Dreyer photo

I’m a marketing junkie. And I’m a total nerd for association work. I’m also a bit of a techie. That’s quite a combo, right? Perfect for a SocialFish like me. The Association Marketing Springboard started in 2007 as a place for me to record my ideas and grow professionally. Over time, I realized that the biggest marketing opportunities out there are being enabled by technology…and most organizations are missing out! Today, the Springboard is a place for me to pass along the power of marketing techniques that integrate social technologies...and connect with some amazing people along the way.

See All Posts by Lindy Dreyer

Bounce these ideas around.


It's been awhile since I've shared some heartbreaking links of staggering genius. You'll want to check these out.

Online Video
comScore’s
recently released numbers on online video. 75% of the US internet audience watches online video. In July alone, Americans viewed more than 558 million hours, an average of 235 minutes per viewer. Whoa.

Whitelabel Idea Storm
Jeremiah Owyang shares white label options for building an open source idea website, similar to Dell’s Idea Storm or My Starbucks Ideas.

Social Media Marketing
Marc Meyer
works through his doubts about social media marketing in a down economy. He points out the flaw in thinking that this is the wrong time to experiment.

Hugh Macleod, in a post that is nearly 3 years old, explains the concept of the Magic Middle – bloggers with between 20 and 1,000 inbound links per month – and why the group is so important. Think ultra niche, high trust and real community...like the A-list Bloggers Network.

Associations and Social Media
Margaret Core deserves kudos. She has helped the BIO International Convention become this year’s Tradeshow Week fastest growing association-owned event. It's no surprise that Margaret has great ideas about incorporating social media into her event mix.

Peggy Hoffman shares a success story using Facebook to build buzz around a chapter event. Congrats to Shelly Good-Cook of CTAM for making it happen.

ASAE’s LinkedIn group had a great discussion about internal staff who are driving social media in associations. You need to be a member of the group to view the discussion. It’s easy to join.

Bragging Rights
Michael Gilbert includes SocialFish on his November News of the Online Nonprofit Community, one of the world's most respected sources of news, information, and opinion for the online nonprofit community, with a particular emphasis on communication and new technology.

Originally posted @ Association Marketing Springboard

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