About the Author

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Matt Baehr is currently the Executive Director of the Arlington Soccer Association and former Director of Membership Development at InfoComm International, the trade association for the professional audiovisual industry. Matt has a background in Human Resources and currently holds a PHR certification. He holds an MBA and Masters in Sports Administration from Ohio University and is an avid soccer player.

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A Word of Warning

Shirky has a great quote in Chapter 6 that you should use as an association professional in advocating your boss for starting a social media program or hiring someone dedicated to your current social media efforts.

With many more possible groups competing for the average individuals time, the speed with which a group can come unglued has also increased.

Originally posted @ BlogClump - Blogging About Associations From a Gen Xer

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