Matt Baehr, Bob Wolfe and Bruce Hammond have all written insightful posts about social media overload. I feel their pain. It’s hard work keeping up with it all. But I’m sure all four of us would agree–don’t let a little case of social media burn out keep you from testing the waters.

With so many free tools out there, the cost of failure is very small and the potential benefits are huge. Experimenting is a good thing. Don’t think too hard about it. Try stuff. Lots of stuff. See what happens. Maybe nothing, maybe something. Either way, you’re learning.

At the end of the day, let your members be the ones drawing the lines on social media. They’ll vote with their participation. Your job is to give them something worthy of a YES vote.

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• SmartBrief on Social Media Advisory Board...
• Social Media X Leadership = Lazy Leader...

Originally posted @ Association Marketing Springboard