Matt Baehr put an awesome post up asking where we draw the line on social media.

I’ve been thinking about this a lot lately as well. I’ve been trying to stay up-to-date on everything social media yet I’m slowly sinking in it all and from Matt’s post, he seems to be experiencing the same dip. And we’re both really into the stuff – Matt blogs and I speak (and occasionally blog) on social media – we live and breathe this stuff and we’re falling in the dip.

The question then becomes how does a casual user feel about the amounts of social media available (i.e. your members). They’d be overwhelmed with it all. Your members don’t care about the tool(s), they care about how it engages them and the value it provides. Yet it seems we are moving incrementally on improving the technologies by adding a new bell and/or whistle which provide little to no real value. Instead we need to focus on revolutionizing the experiences that the original tools provide.

I think the problem is there are just too many hammers that claim to be different but do a lot of the same thing, but they look really neat.

Thanks for reading,
bob

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Originally posted @ Young Association Professional