What do you think?

I just got a dues renewal notice from an association I no longer belong to.

• I decided I wasn’t getting enough value.
• And did not renew last year.

The renewal notice was simply an invoice for the upcoming year.

• No letter.
• No benefits.
• Just a request for payment.

I couldn’t believe they sent a nonmember just an invoice - and James almost cut a check without asking me.

• It looked official.
• He knew we used to belong.

I’m perturbed at the approach.

• No outreach all year.
• And now an invoice.
• (Didn’t I at least deserve a nice letter too?)

Was it sneaky or smart?

• Acting in good faith, James almost paid the invoice.
• I may not have found out until I started getting their unwanted communications.

While it’s always good to go after lapsed members, this approach leaves me cold.

• What do you think?
• Am I off base?

Makes me think of chapter leaders…how do you recruit your former members back to your chapter?

Originally posted @ Cynthia D'Amour on Leadership and Life