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Blogger on social media, innovation, strategic imagination. Chief Social Media Strategist at SocialFish, LLC (www.socialfish.org)

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Boo: Scrabulous is shut down by Hasbro lawsuit

Dang, I guess I won't be able to finish my current game with Jeff then. Good, 'cause I was losing. And I don't like losing. In fact - something you won't know about me - I am competitive and a bad loser. I get all pissed off and stomp out of the room.

So maybe this is a good thing.... NOT. They didn't think getting people to play Scrabble online was good for their brand? So what if it was an "unofficial" version of the game? How do they know that of the half a million people playing Scrabulous on Facebook, a bunch of those people didn't go home and think to themselves, this could be fun for the whole family, I'm going to dig out my old Scrabble box. And oh look, most of my letters are missing and my board is torn, I'm going to buy myself a new one!

I said on Twitter that I hate using this phrase, but...

Hasbro = FAIL.

Originally posted @ Diary of a reluctant blogger ;)

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